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Dinky Toys News
An Introduction to Dinky Toys
In this introduction to Dinky Toys from myself Phil Silvester, I cover the history and humble beginnings of the now infamous brand, identify the difference between pre and post war models and the confusion surrounding them and l take a look at the current collectors market as we move into 2020.
Dinky Toys 40g/159 Morris Oxford
The Dinky model version of the Morris Oxford was based on the original Morris Oxford MO produced between 1948 to 1954. There were two versions of the original car, both were four seater, the saloon and the traveller estate car.
On the 15th May 1863 a child was born, who eventually in his adult life would bring joy and pleasure to thousands of children and adults alike. His name was Frank Hornby.
This joy of course was similarly found in other toys such as Electric train sets, Meccano and other construction sets, soldiers and Scalextric racing car sets but Dinky toys had to be one of the most successful products for a period of 30-40 years.
Tootsie toys possibly gave the vision of cast toys to Frank Hornby to provide a similar cast metal model for the children’s toy market and similar models were launched at this time in the early 30’s in Germany, branded ‘Marklin’, and in France ‘Solido’.
There were quality issues that would occur years later with some of these early lead models which caused the cast to expand and crack, which we now refer to as metal fatigue. Other publications would be able to expand on this far better than I can. Due to the second world war in 1939, there was a halt on production as all factories producing various metal components were needed to produce ammunition for the war effort.
Dinky Toys monopolised the market for a number of years until a new brand was introduced by Mettoy and Corgi Toys were born in 1956. Three years earlier in 1953 Matchbox released their first 1.75 series miniature and this created serious competition for the Dinky brand. Sales were naturally affected and by the mid 1960’s sales were seriously declining. In 1964 Lines Bros were the first of what would prove to be several buyouts and takeovers of this famous toy company and brand and its popularity would never recover to its former success.
However a lasting legacy was born and the child became an adult and the adult became a collector as many would want to retain and bring back those wonderful childhood memories.